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ThunderScan Thor
KPI Overview
Month-to-Date
Click to ask AI
Revenue MTD
$2.4M
↑12% MoMvs $2.14M last mo
↑31% YoY
Orders MTD
8,341
↑7% MoMvs 7,795 last mo
↑19% YoY
Customer Retention
73%
↓4pts MoM12,847 active
↓2pts YoY
Avg Order Value
$287
↓3% MoMvs $296 last mo
↑10% YoY
Revenue Analysis
↑12% MoM
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Monthly Revenue Trend
Last 6 months
Sep
Oct
Nov
Dec
Jan
Feb
$1.7M$1.9M$1.8M$2.0M$2.14M$2.4M
Revenue by Category
This month's mix
$2.4M Total
Home Office
$912K
↑38%
Electronics
$648K
↑14%
Apparel
$432K
↓5%
Other
$408K
—
Top Products & Categories
847 Active SKUs
Click to ask AI
Top Products by Revenue
This month
Wireless Headphones
$312K
+34%
Office Chair Pro
$260K
+52%
USB-C Hub 7-in-1
$208K
+29%
Standing Desk Adj.
$178K
+41%
Laptop Backpack
$137K
-8%
Category Performance
Revenue · margin · MoM growth
CategoryRevenueMarginMoM
Home Office$912K42%+38%
Electronics$648K31%+14%
Apparel$432K55%-5%
Sports$221K38%+9%
Beauty$187K62%0%
Customer Analytics
12,847 Active
Click to ask AI
Retention Funnel
Active · at-risk · churned
Retained
12,847 · 73%
At-Risk
7%
Churned
4,758 · 27%
⚠️ 1,284 customers inactive >60 days — $410K reactivation value
Top Customers
By LTV this month
CustomerRevenueOrdersTrend
Acme Corp$42.3K14+18%
TechStar Inc$38.7K11+22%
Metro Office$29.4K9+1%
Summit Co$24.8K8-6%
GlobalTech$21.2K7+11%
Order Trends
8,341 this month
Click to ask AI
Order Status
Current month breakdown
Fulfilled
On time
7,124
85.4%
Processing
In progress
834
10.0%
Cancelled / Return
Refunds pending
383
4.6%
Avg Order Value
By channel
Direct web
$342
+4%
Mobile app
$271
+7%
Marketplace
$218
-3%
Cart Abandonment
Conversion funnel
Cart started
34,820
Checkout reached
12,614
36%
Purchased
8,341
24%
Abandon rate 76% · up from 72%
Regional Performance
7 Regions
Click to ask AI
Revenue by Region
This month
West
$610K
+18%
Northeast
$505K
+12%
Southeast
$408K
+7%
Midwest
$342K
+5%
Southwest
$275K
-2%
Mountain
$194K
-4%
International
$66K
+32%
Region Detail
Orders · AOV · top category
RegionOrdersAOVTop Category
West2,124$287Home Office
Northeast1,758$287Electronics
Southeast1,421$287Apparel
Midwest1,191$287Home Office
Southwest958$287Electronics
Revenue Forecast
AI-Projected
Click to ask AI
30 / 60 / 90-Day Projection
Based on current trend
30-Day
$2.7M
88%
60-Day
$5.4M
81%
90-Day
$8.1M
73%
Key Assumptions
Forecast drivers
Growth Rate
MoM trend
+11%
Customer Base
Net new customers
+3%
AOV Trend
vs current $287
+4%
AI Insights & Alerts
3 Alerts
Click to ask AI
🚨
Churn Spike Detected
Retention dropped 4 pts MoM. 1,284 customers inactive >60 days — $410K reactivation value.
→ Re-engagement analysis
⚠️
AOV Declining
Average order value fell 3% to $287. Cart abandonment rose to 24% — highest in 6 months.
→ Basket composition analysis
💡
Home Office Breakout
Category up 38% MoM with 42% margin — highest in portfolio. Expand inventory depth.
→ Inventory depth analysis
Thor AI
Shopping DB Intelligence

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